Under this tone, when the industry structure is still unclear, if the platform

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NOW Live did not break out in the Thousand Broadcast War. On the one hand, the competition in the industry is too fierce and there are not enough users. According to Kr data, by the end of , the number of domestic online live broadcast users exceeded million, but at that time, there were nearly domestic online live broadcast platforms. On the other hand, in the early stages of industry development, although the profit model is working, for live broadcast platforms, it is still far from making money.

At that time, in order to compete for more users, spending money to po Armenia WhatsApp Number ach big anchors was the main tone of competition between live broadcast platforms. For example, Douyu signed a contract with the famous League of Legends commentator Xiaozhi for million, Huya signed a contract with the wellknown esports anchor Miss with an annual salary of million, and One signing is for three years. wants to continue to consolidate its advantages and expand its scale, it means investing more money and resources to compete. But within Tencent at that time, NOW live broadcast was not Tencent’s only option.



In the field of live broadcast, Tencent adopts a horse racing mechanism. In , Tencent has deployed multiple live broadcast platforms. These include NOW Live, Tencent Live, Huaxian Live, Penguin Live, QQ Space Live, which are directly affiliated to Tencent external investments include Longzhu TV, Douyu TV, Guagua Video, etc. For Tencent, the advantage of multiple live broadcast products being deployed in an allround way is that the fault tolerance space becomes larger. As long as one of them can escape, it is a good thing, but this also makes it unfocused when doing live broadcasts and enters the internal A left and right hand fighting each other situation.