Brand Personality helps develop relationships with

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communication and behavioral styles At the same time it cultivates consumer awareness through market communication. In other words brand personality describes the relationship customers have with the brand that is the set of human characteristics associated with that brand. Or to put it another way: How would you describe the brand as a person? The personality of the brand shines through the brand's message images and comprehensive marketing campaigns. HOW IMPORTANT IS BRAND PERSONALITY? How important is Brand Personality? To understand the importance of Brand Personality we must first understand its meaning by “imagining the brand as a person” such as how will that person behave? How to talk?

No matter what kind of car that person drives? How to dress? Brand personality is the human characteristics and personality attached to the brand. For example consi Job Seekers Phone Numbers List der the personality of a brand like Apple. Imagine if Apple were a person what would he be like? which may explain that He is a creative person. Like innovation or have style etc. In other words it is the personality characteristics of humans that brands have developed themselves into. This gives an idea of ​​how the brand talks and behaves. Brand personality is an important element in creating or positioning a brand.



It is also key to successful differentiation. And it's especially important in markets where products or services are similar due to the nature of consumers who tend to buy based on emotion. Therefore in the end they choose based on their feelings and preferences towards brands that reflect their personalities. Here's what explains the importance of brand personality. That is very important to the success of the business. viewers. At this point you already know that What does your target market want? And what are your competitors' weaknesses? So from what you discovered You can customize your brand personality to fill gaps and needs of your audience that your competitors are not yet able to address. Create a consistent brand identity Create a clear brand identity that connects with your target audience.